Monday 6 June 2011

New: Martin Solveig - Ready 2 Go



A quick mention of Martin Solveig again, on account of his playing on Glasgow at the weekend as part of Coloursfest, a dance and music event that has been held in the city for the last ten years.

Coloursfest has been Scotland's longest-running dance event, with 10,000 people attending the event over five arenas at Braehead and Clyde waterfront, Solveig playing as a special guest.

Solveig's latest single Ready 2 Go has not long been released in the UK, and it's already getting airplay on the music TV channels, probably because it makes a more than decent job of following up the remarkable video for Hello.

Over 7 million people watched that video, which was filmed live at the Roland Garros tennis stadium in Paris, on YouTube. The new video takes things quite a bit further, with the quirky DJ and producer backed with a team of majorettes taking to the field of France's national stadium.

The song features vocal contribution by Kele, vocalist with the UK indie band Bloc Party.

This video was shot live at Stade de France, and while stadium rock is nothing new, the idea of filming a house music video live in front of a football crowd is a bold one, and a move that certainly works well here.

Solveig's album Smash - his fifth - is due to be released later this month.

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